Dor Alon – Design of Convenience Stores
Our relationship with Dor Alon began with the opening of their first convenience stores on Highway 6, which brought a fresh new change to the company. These convenience stores were larger than the company’s other stores and required careful planning to accommodate large numbers of customers in short intervals. We designed and planned a space that stands out, displays a profound association with the brand and offers a comfortable and pleasant shopping experience.
In this project we have developed several guiding principles: freshness, variety and food appeal. In collaboration with the architect, we chose prominent locations to help customers easily find their way around the store and examine the various products, and used close-up pictures, bright colors and suitable raw materials to vividly demonstrate the quality of the products.
Since then, we have been assisting Dor Alon in branding additional convenience stores throughout Israel.